About Me

I specialize in building scalable, human-centered digital experiences that bridge design, technology, and business strategy. With over 15 years of experience, I have led UX transformations that drive measurable business impact—increasing engagement, improving conversion rates, and reducing friction across digital ecosystems.

My Approach

I combine deep UX research, data-driven decision-making, and design systems to craft intuitive and accessible products. I thrive at the intersection of user psychology, front-end development, and design thinking, ensuring that products are not only easy to interact with but also deliver real value. By aligning user needs and behaviors with business objectives, I focus on measurable outcomes through OKRs, driving solutions that enhance user satisfaction while directly contributing to company growth and strategic goals.

Beyond Design Execution

I excel in mentorship, stakeholder alignment, and cross-functional leadership, helping teams implement UX strategies that scale efficiently and align with business goals. My mission is to push the boundaries of digital experiences while advocating for usability, accessibility, and ethical design.

Expertise

Product Design & UI

Wireframing, Prototyping, Design Systems, Frontend Collaboration

Conversion Optimization

User Flows, Microinteractions, A/B Testing, Analytics Review, Competitor Analysis, Frictionless Forms

UX Research & Strategy

User Testing, Data-Driven Insights, Behavioral Analysis

Development Collaboration

HTML, CSS, React, Vue.js, Angular, WordPress, Webflow

Design Leadership

UX Team Growth, Mentorship, Stakeholder Communication

LET'S
BUILD
SOMETHING
AMAZING

Industries I've Worked In

  • Fintech
  • Femtech
  • Healthcare
  • Government
  • Agtech
  • Real Estate
  • Retail
  • Education

Featured Work

Derek excels in seamless interaction design—detail-oriented, user-focused, and unafraid to challenge the status quo to create user-centric, frictionless experiences.

Cyril Jones

Senior Director of Software Engineering & Product, Acres & AcreTrader

SEE
THE
VISION

Get in touch.

Derek Johnston Design

Contact:

dj@derekjohnston.com

(312) 608-4894

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