AOSF provides scholarships to low-income, K-12 children who are not succeeding in their current environment.
UX Designer, Project Manager
WordPress, Adobe CC
__Problem:__ Alabama Opportunity Scholarship Fund(AOSF) needed a new company website with new content.
Solution: What I came up with was a new WordPress CMS. While keeping the logo and brand identity in place, I was able to apply new content in a more intuitve structure that was easier to navigate, a better design aesthetic and training to their staff enable them to make daily updates to their site. Aided staff in using Google Analytics and proper SEO techniques.
Result: AOSF staff and users loved the new look and design of their website. They were able to find the content and information they were looking for much easier. SEO enhancments increased their search result ranking. The overall site experience was greatly improved.